[CXOTALK LIVE FRIDAY] T-Mobile President: Brand Strategy and Customer Experience

🛟 Want your own subscription? Sign up here! 🛟

With $80 billion in revenue, T-Mobile is one of the largest wireless providers in the world.

In CXOTalk episode 811, we speak with Jon Freier, the President of T-Mobile's Consumer Group, about the company's disruptive history, brand strategy, and customer experience.

We will discuss T-Mobile's unique position as the "Un-carrier" and how this identity influences business decisions and customer satisfaction. Through practical examples, Freier will share how T-Mobile balances innovation with stability while ensuring a consistent customer experience across this large company.

Jon Freier is the President of T-Mobile’s U.S. Consumer Group, leading consumer-facing brands and operations for both postpaid and prepaid customer segments. He’s responsible for thousands of employees spread across teams that lead consumer strategy and experience, consumer marketing, consumer operations, go-to-market planning, branded retail and customer service and the portfolio of independently owned and operated sales and distribution channels.

Starting with T-Mobile’s originating company, Western Wireless, Jon began on the frontline when the company had fewer than 75,000 customers. Since that time, he has transformed T-Mobile’s Consumer Group into an award-winning team, contributing to one of the largest and fastest retail expansions in American history and garnering countless customer-experience accolades.

Michael Krigsman is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.

Sep 22: Bruno Aziza, Partner CapitalG (Google VC)

Oct 6: Karl Weiss, CTO, Caterpillar

Oct 13: Mike Knoop, Co-Founder, Zapier

Oct 27: Tim Crawford and Isaac Sacolick, CIO advisors

Nov 3: Jon Freier, President - Consumer Group, T-Mobile

Nov 10: Prof. Andrew McAfee, Principal Research Scientist, MIT Initiative on the Digital Economy

Nov 17: Murli Buluswar, Head of U.S. Consumer Analytics, Citi

Nov 24: No show

Dec 1: Bulent Kiziltan, Global Head of AI & Computational Sciences, Novartis

Dec 8: Greg Stuart, CEO, MMA Global