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[CXOTALK FRIDAY] CMO Strategy: Marketing in the AI Era

[CXOTALK FRIDAY] CMO Strategy: Marketing in the AI Era

Friday 1:00 ET / 10:00 PT LIVE on episode 817

Michael Krigsman
December 06, 2023

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Join us on CXOTalk episode 817 for a deep dive into 'CMO Strategy in the AI Era', with Greg Stuart, CEO of MMA Global.

In this event, we’ll tap into Greg's extensive experience and his discussions with top Chief Marketing Officers to uncover best practices across the marketing landscape, particularly in leveraging AI.

During the live show, ask questions on Twitter using #cxotalk. We also stream to LinkedIn, so share your questions in the LinkedIn chat.

Date: Friday December 8

Time: 10:00 PT / 1:00 ET

You will gain valuable perspectives on:

AI in Marketing: How the world's foremost CMOs are using AI to transform marketing strategies and customer engagement.
Evolving Role of CMOs: Insights on how CMOs can adapt their roles and strategies in an AI-driven environment.
Data-Driven Marketing: The increasing importance of data in marketing and the ethical considerations involved.
Keeping Up with Trends: Practical strategies for CMOs to stay ahead of technological advancements.

Greg Stuart is the CEO of MMA Global, the leading industry-body focused on architecting the future of marketing for CMOs. Over the past 10+ years, Greg has transformed the once-insolvent nonprofit association, attracting major CMOs and media/tech company leaders to lock arms to raise the stature & gravitas of marketers and the CMO role.

Greg and team have grown the organization’s revenues 5x, energized its 800+ member companies globally, and there are now nearly 100 MMA team members in 15 countries. The MMA’s Boards include over 55+ CMOs from AT&T, Uber, Walmart, Campbells, RB, GM, and CVS plus senior execs from Facebook, Google, Twitter, SNAP, and many more.

For over three decades in marketing, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, such as Y&R, Sony Online Ventures, Cars.com, and Flycast Ad Network. He also turned around the Interactive Advertising Bureau (IAB), which now has a presence in nearly 50 countries. Prior to the MMA, Greg invested in and advised CEOs of two dozen venture-backed businesses, which have transacted for over $5.5 billion to date.

Greg has been a keynote speaker in 20+ countries, is a member of the National Speakers Association, as well as the co-author of “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” which was recognized by AdAge as the No. 1 book of the “10 books you should have read”.

Michael Krigsman is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.