[CXOTALK #858] Seth Godin on Strategy: Hard Talk and Painful Truths

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In CXOTalk episode 858, marketing legend and bestselling author Seth Godin challenges conventional thinking about strategy and leadership. Drawing from his new book "This Is Strategy," Godin explores the critical distinction between strategy and tactics, offering fresh perspectives for senior executives navigating today's complex business landscape.

The conversation explores how leaders can craft enduring strategies, emphasizing the importance of long-term thinking over quick fixes. Godin shares his perspective on embracing constraints as catalysts for innovation and discusses the growing role of AI in strategic decision-making.

Key discussion topics include:

• Why most strategic planning fails and how to avoid common pitfalls

• The concept of the "smallest viable audience" and its impact on business success

• How empathy and systems thinking shape effective leadership

• Practical frameworks for developing and communicating clear, memorable strategies

• The future of strategy in an AI-driven world

Whether you're a C-suite executive, business leader, or entrepreneur, this discussion addresses your challenges. It provides practical guidance to help you navigate the complexities of modern leadership and create a lasting impact in your organization.

Join Michael Krigsman and Seth Godin for this frank, unvarnished conversation about the hard truths of strategy and what it takes to succeed in today's rapidly evolving business environment.

During the live show, ask questions on Twitter using #cxotalk. We also stream live to LinkedIn.

Episode Participants

Seth Godin is the author of 21 international bestsellers that have changed how people think about work and art. They have been translated into 38 languages. His books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing. His new book, This is Strategy, is an essential guide to thinking strategically in a complex, ever-changing world. He writes one of the most popular daily blogs in the world and has given 5 TED talks.

Michael Krigsman is a globally recognized analyst, strategic advisor, and industry commentator known for his deep expertise in digital transformation, innovation, and leadership. He has presented at industry events worldwide and written extensively on the reasons for IT failures. His work has been referenced in the media over 1,000 times and in more than 50 books and journal articles; his commentary on technology trends and business strategy reaches a global audience.

Nov 8: Seth Godin, Author / Advisor / Marketing Guru

Nov 15: Scott Zoldi, Chief Analytics Officer, FICO

Nov 22: Terry Sejnowski, Francis Crick Professor, Salk Institute for Biological Studies. Pioneer researcher in neural networks and computational neuroscience.

Nov 29: No show

Dec 6: Bernardo Mariano Junior, Assistant Secretary General, Chief Information Technology Officer, United Nations

Dec 13: Jacqueline M. Acker, J.D., Esq., Deputy Privacy and Civil Liberties Officer, Central Intelligence Agency (CIA)

Dec 27: No show

Jan 10: Adriana Karaboutis, Corporate Board Director: Autoliv, Aon Insurance, Perrigo Company, Savills, etc.

Feb 21: Jenifer Robertson, President, AT&T Consumer